About

I’m Emily - a Senior Copywriter based in Sydney’s Inner West.

I love words, craft and ideas that shape culture.

I’ve been lucky to work with some brilliant independents - AnalogFolk, Nibble Edge, and now Thinkerbell - creating ideas for brands like Pringles, TPG, Dove, Rexona, Afterpay, Absolut and Lifeline.

Before advertising, I was a radio journalist in regional Australia, then a social content whiz in London. I sort of snuck into the ad world through a side door someone left open.

Outside of work, I dabble in voice acting and music, (as one half of pop synth duo - Amos & Emily)

You can usually find me at the park with my dog, but drop me a line if you’d like to chat: emily.r.leary@gmail.com

Awards

2026 | Cairns Crocodiles | Beauty, Lifestyle & Fashion Campaign | Thinkerbell, ‘Rexona Whole Body Deo - How To with Martha Stewart’, Unilever, Australia | Finalist

2025 | B&T Campaign Of The Year | Best Consumer PR Campaign | Unilever | Rexona Whole Body Deo | Finalist

2025 | Cairns Crocodiles Awards | Direct | Lifeline | Lonely Christmas Cards | Finalist

2025 | AGDA Design Awards | Social & Community | Lifeline | Lonely Christmas Cards | Distinction

2023 | Best Ads | Charities & Appeals | Lifeline | Web Film | Suicide Doesn’t Discriminate

Education

2024 | RMIT University, Brand Experience

2021 | AWARD School, Creative Advertising

2013 | University of Newcastle, Bachelor of Communications (Journalism & PR)