Dove was launching its most moisturising formula yet - the new Dove Advanced Care Body Wash, promising 24-hour skin hydration.

As the chill of winter set in, we noticed that Dry July isn’t just a time to stop drinking, it’s also the coldest time of the year, and it’s the driest for our skin. So, we created Moist July - a way to turn Australia’s driest month, into the moistest. And to show that moisturisation should always begin in the shower, we launched by turning Bondi’s iconic Slow House into Dove’s Club Moistique: a free immersive hydration haven, packed with slick beats, even slicker mocktails, good vibes and lotion-soft skin. The event drew a wave of influencers, generating rich social content and glowing earned coverage - as well as a Vogue digital takeover.