Everyone’s got a cheeky, kinda spicy side - so when Pringles launched its new spicy flavours, we leaned right into it. We gave ‘spicy’ a whole new meaning and invited people to feed their spicy side with Pringles. The content brought the heat across Meta, TikTok, and YouTube.
Too spicy to show.
We served up the brand’s signature humour through playful moments where the new flavours were deemed too spicy to show - literally pixelated out as salty snackers tucked in.
Hot reactions.
The tongue-in-cheek censorship turned heads, making the new flavours impossible to ignore, while the over-the-top reactions from onlookers cranked up the fun.