Pringles x Sydney Kings Partnership
Pringles wanted to drive the brand’s association with sport. So, we decided to tap into the booming basketball culture in Australia, and teamed up with NBL champions, the Sydney Kings to bring some salty, snacking goodness to the game. From Shoot From The Chip to King Sized Cans, Pringles transformed the Sydney Kings’ biggest moments into irresistibly snackable ones.
KING SIZED CANS 🏀
KING SIZED CANS 🏀
We created the ultimate life-sized snacking accessory - Pringles’ King Sized Cans. Each limited-edition Pringles can was custom-made to match the height of every Kings player. We also sent customised cans to sports media and lifestyle influencers, driving mass social reach.
SHOOT FROM THE CHIP 🏀
SHOOT FROM THE CHIP 🏀
We created Pringles’ Shoot From The Chip - an interactive mobile game that let fans play for big prizes at every Sydney Kings home game. Supported by influencer content, in-stadium activations, and social coverage featuring Kings players, the campaign connected Pringles with the sporting snack occasion and reached 4.3 million people.